Help and how-to | Video tutorial

Showing people how to do common tasks with their new smartphones, these video tutorials keep it simple, clean, easy to follow, fun and friendly.

The core goal was to cut calls to the call centre for common questions about devices. We took the most common questions and answered them clearly and concisely. The secondary goal of these tutorials is pick up underserved organic search traffic.

Goals
  • Help customers without making them RTM
  • ¬†Expose searchers to the brand

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