The Ting voice is clear, honest, friendly and fun. Sometimes, it’s sarcastic and even slightly sardonic. It’s a voice that Ting customers and followers identify with.
From day one, the Ting brand voice has helped to set the young cell phone service brand apart from the rest of the industry. The voice is warm, helpful, friendly and funny. It’s sometimes a little conspiratorial. It’s the voice of a movement as opposed to the voice of Big Brother.