Community building | Ask an Exec

Getting real customer questions in front of decision makers is the core idea behind the Ask an Exec series. Not only does this segment let customers and prospects get their questions answered, it builds an even deeper connection with the brand.

The concept came about because we wanted a way to share and reinforce some of the core brand ideals: Openness, honesty, candor and forthrightness.

Goals
  • ¬†Create deeper brand understanding
  • ¬†Connecting directly with customers

Other things

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