Andrew Moore-Crispin

Director of Content

October 2011 — Present

Ting - Tucows Inc. Brief: Ting is a US mobile phone and fiber Internet service provider. Consumer Reports readers really like Ting.
http://ting.com / http://youtube.com/ting - 1.7m views across about 450 videos with 11K subscribers.

Content strategy:

• From the day Ting launched, I managed the national and local Ting content strategy from the blog and social outlets to the YouTube channel. I played a key role in the development of the brand voice. As a team, we grew the brand from 0 to >51K Facebook likes. From 0 to 24K Twitter followers. From 0 to 35K blog views /mo. From 0 to 240K email list subscribers.

Brand voice:

• Central to the development of the unified Ting brand voice. This voice is clear in all customer and prospect communications, on the blog, in social media and on YouTube.

Team management:

• Responsible for a small team of content creators. Contributing directly to the success of two direct reports and the larger success of the brand and the content department by working closely with numerous freelance video production, content management and design professionals.

Editor-in-Chief

October 2008 — October 2011

butterscotch.com - Tucows Inc. Brief: Butterscotch.com was a technology lifestyle video network offering weekly feature shows, mobile technology tutorials and daily news. http://youtube.com/butterscotchcom - >20m views across over 3,500 videos with ~19K subscribers

Content management:

• Responsible for a team that ensured the weekly 15+ show release schedule was met. Ensured regular, reliable syndication to YouTube, iTunes, Roku and other popular platforms. Negotiated terms with content creators, content distribution networks and partners.

Content strategy:

• Working with full-time team of 10 and a large contingent of talent, editors, producers and directors, I was responsible for all editorial output. By the time butterscotch.com came to an end, we had created over 3,500 videos, the most popular of which received 2 million views on YouTube alone.

Content creation:

• I created and managed the butterscotch.com editorial voice, best described as that smart, friendly kid who knows a lot about tech and is only too happy to help. I conceived and co-hosted the three most popular shows on the network: Gadget TV, How Do I? and 60-Second App.

Associate Editor

June 2005 — June 2006

AsiaReach Media Sdn. Bhd. Brief: Vision KL is the city and lifestyle magazine for Kuala Lumpur, Malaysia. VisionKL.com

• Relaunched the Vision KL web site and helped move the printing process from old-school print to a C2P process.
• Managed an editorial staff of eight alongside the Senior Associate Editor.

Editor-in-Chief

November 2002 — October 2008

Total Gamer / The Computer Paper Brief: The Computer Paper was the preeminent source for computer and tech news in its day. Total Gamer was Canada's first print video game publication and was distributed in Blockbuster stores across the country.

• EIC for the monthly and bi-monthly magazines and their respective content web sites.
• Drove the core editorial content strategy and the editorial department, including all content budgets.