APPROACHABLE

I specialize in helping you to build a brand voice that speaks to, and for your core ideals. A voice that speaks to instead of at your customers.

EARNEST

People connect with content that provides value. When that core idea is tantamount, whether it's sponsored content or editorial becomes irrelevant.

AWARE

No brand can exist in a vacuum. When we lose sight of what people are saying and what's happening in the wider world, we lose. I don't like to lose.

FUNNY

I am hilarious. Don't take it from me. Take it from other people. Most specifically, people that say I'm hilarious. Because I totally am. Hilarious.

Recent Work

These are but a few of the projects I've worked on. The videos I've produced, the copy I've written, the communications I've shared.

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A great town deserves great Internet – Holly Springs, NC

A great town deserves great Internet – Holly Springs, NC

30s campaign commercial (TV and local theaters) starring Holly Springs, NC.

A great town deserves great Internet – Westminster, MD

A great town deserves great Internet – Westminster, MD

30s campaign commercial (TV and local theaters) starring Westminster, MD.

Ting fiber install video

Ting fiber install video

Making Ting Internet feel real, whether you're an investor, a follower or a potential customer.

Device hero video

Device hero video

A hero video for a new Ting GSM SIM, complete with epic score, huge cinematic sweeps and mad lens flare, yo.

Ting control panel trailer

Ting control panel trailer

Explaining a big, powerful concept in a simple, easy to understand way.

Andrew on the national news

Andrew on the national news

Andrew on CTV National News as an expert technology guest.

Andrew talking content strategy

Andrew talking content strategy

Sitting down to talk Ting, content strategy, future plans and being seduced by the "dark side."

Head to Head voting video

Head to Head voting video

An easy "top of the funnel" way for people to get introduced to and interact with the Ting brand.

iOS app

iOS app

Assisting app creator Sean Hurley with copy and positioning for his KOM hunting Strava iPhone app.

Behind the scenes

Behind the scenes

Designed primarily with recruitment in mind, this video gives visitors a taste of daily life at Tucows.

Android app

Android app

Working directly with the developer, I was key in the tiny team that released the company's first ever mobile app.

Doing bad news <strike>good</strike> well

Doing bad news good well

The Ting voice is that of a movement. It's warm, friendly with a slightly sardonic edge.

Video tutorial style

Video tutorial style

Video tutorials designed to inspire people while showing them how to use their smartphones.

Ask an Exec

Ask an Exec

Getting real customer questions in front of decision makers is the core idea behind the Ask an Exec series.

Vision KL

Vision KL

Moving to the other side of the world for a year, I worked on Vision KL, the Malaysian lifestyle magazine and website.

Android Weekly

Android Weekly

With a small production team, I wrote and hosted this aptly named weekly news show about Android.

30-second TV spot

30-second TV spot

Airing on cable television across the US, delivering the key Ting message of "mobile that makes sense."

Ting brand voice

Ting brand voice

The Ting brand voice is warm, helpful, friendly and funny. It's the voice of a movement, not the voice of a Big Brother.